The principle behind the advertising products we build at Google is simple: ads are information. But the type of information that ads provide is getting more varied and inventive all the time, and as a result ads are getting more interesting, social and useful.
As advertising evolves, we want to build the tools that make it possible for marketers to connect with customers in meaningful, creative ways. We’ve found that the best way to do that is to focus on the user, test new approaches regularly and listen closely to the feedback of the advertisers using our products. To work closely with advertisers on what comes next, today we’ve launched Google Ad Innovations, where we’ll show you some of our latest ideas around advertising technologies and get your feedback.
One of the new features we’re showcasing is a set of AdWords reports, launched last week, called Search Funnels. These reports can help an advertiser understand whether there are keywords in her account that are helping to drive sales at a later date. At Google Ad Innovations, you can read more about this feature, watch a video walking you through how it works and send us your ideas on how to improve it.
If you’re interested in the future of advertising with Google, pay Ad Innovations a visit — we’ll regularly add tools and features to the site, and we hope you’ll check them out!