(Cross-posted from the Google Photos Blog)
People today have more personal data online than ever before. More and more people are starting to move the bulk of their data off the desktop and into servers "in the cloud," where it's accessible from any computer or mobile device and easily shareable with friends and family. At the same time, digital photo technology is making it easier and cheaper than ever to take a lot of pictures, and client software like Picasa 3.5 makes it easier than ever to move photos from your camera to the cloud. That's why we've always given you lots of free storage in products like Picasa Web Albums and Gmail, and why for the past two years we've offered additional storage you can purchase if you need even more space.
While the cost of hard drive storage has continued to drop in these two years, we've also been working hard to improve our infrastructure to reduce your costs even further. Today we're dramatically lowering our prices to make extra storage even more affordable. You can now buy 20 GB for only $5 a year — that's twice as much storage for a quarter of the old price, and enough space for more than 10,000 full resolution pictures taken with a five megapixel camera. Since most people have less than 10 GB of photos, chances are you can now save all your memories online for a year for the cost of a triple mocha. If you need more than 20 GB, plans range all the way up to 16 TB, which is enough room for 8 million full resolution photos! And Google paid storage offers an extra level of security, protection and accessibility that you can't get with an external drive — at a similar cost per gigabyte.
As always, extra storage acts as an overflow that you only start using when you reach the limit of your free storage, and people who have extra storage will be automatically upgraded. So if you need more space for thousands of photos of your toddler, or if you're running out of room in your overflowing inbox, visit www.google.com/accounts/PurchaseStorage to see all the plans and to buy more storage.