5/31/2010

Free consulting at ALA


Joan Frye Williams and I be participating as a team in "Consultants Giving Back...to You," a new project offered by PLA and coordinated by our good friend and colleague Paula Singer. We'll be available for half-hour blocks of free consulting on just about anything you want to talk about on Saturday morning, June 26, from 9 to noon in the Independence Room of the Washington Hilton, during the upcoming American Library Association conference.

If you want to sign up for one of our time blocks, just email us.


5/30/2010














the days have been very nice lately. a fun mountain adventure with my friends. the last two photos are by my friend CK.

my summer class: paper making, is very fun! its a relaxing creative outlet :-)




5/28/2010

We’ve officially acquired AdMob!


Last Friday, we said that mobile advertising was moving fast. So are we! Today, we closed our acquisition of AdMob. Omar Hamoui has built a great team and great products at AdMob and we’re thrilled to officially welcome them to Google.

We’ll now begin the process of bringing our products and teams together in the best way, and building new products and features together. We’re working to make this integration happen as fast and as seamlessly as possible. We’ll actively keep our clients up-to-date as we bring our businesses together — stay tuned!

It’s clear that mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this acquisition, it’s now a central part of our own business. In continuing to invest in this highly competitive area, we’ll be bringing together our technology, resources and expertise in search advertising with AdMob’s innovative solutions for advertising on mobile websites and in mobile applications.

Mobile search is central

One of the key ways that people find and access information on their mobile devices, just like on the desktop, is through search. As smart phones have proliferated, we’ve seen dramatic increases in mobile search volume. Over the past two years, Google's mobile search volumes have grown more than fivefold, at an accelerated pace. In the first three months of 2010, people with smartphones with “full” WebKit browsers (such as the iPhones, Android devices and Palm Pre) searched 62 percent more than they did in the previous three months.

Increasingly, people aren’t just typing search queries into their mobile devices. They speak them, they take photos of them and they even translate them from different languages.

In addition to traditional search ads on mobile devices, we’ve worked to develop entirely new search ad formats. “Click-to-call” search ads, for example, have been really popular. They enable advertisers to include a local business or national phone number directly in their ad text that you can click to reach the business directly via phone. This is a really great way for you to easily get information from a relevant business (say, a local restaurant), and a highly effective way for advertisers to connect with interested customers.

With many more advances to come, search advertising will remain the central way that many businesses connect with consumers on mobile devices.

Mobile websites and apps

In addition to search, another key way that people access information is through mobile websites (accessed through a browser) and mobile apps (available through Apple’s App Store, the Android Marketplace and more).

Mobile display and text ads make it easy for publishers and developers to make money from their mobile websites and apps, and enable advertisers to extend the reach of their campaigns to relevant mobile content. In this area, AdMob has been a real pioneer and has innovated at a tremendous pace, building a successful business and working with thousands of advertisers, publishers and developers.

AdMob was one of the first companies to serve ads inside mobile applications on the Android and iPhone platforms. They’ve developed a host of engaging and creative ad units for Android and iPhone apps—for example, interactive video ad units and expandable rich media ads. Google has also been developing new features for in-app ads. For example, last week, we announced that we’ll be making “click-to-call” ad formats available to developers who run AdSense in their mobile apps. With Google and AdMob starting to work together, there’s lots more innovation to come in this area.

The future

It’s clear that mobile advertising is growing incredibly fast with lots of businesses innovating at great speed. Every day, more marketers are looking to take advantage of the mobile-specific capabilities, extended reach, great returns and value that mobile advertising provides. Advertisers are now starting to see mobile as an essential part of their overall campaigns, not just a silo-ed experiment on the side.

We want to unleash agencies’ and advertisers’ creativity on all mobile devices and deliver them better results from their campaigns, drive better returns and more choice for publishers and developers, and help people get better ads and more free mobile content.

We believe that mobile advertising can play a significant role in every single marketing campaign. We’re passionate about the unlimited possibilities in this space. Today, with AdMob, our work to make them a reality begins.



Stock Repurchase
As previously announced, Google intends to repurchase in the open market a number of shares equal to the number of shares issued in the transaction and issuable upon exercise of outstanding options to purchase common stock issued by AdMob. The repurchase program is expected to commence shortly after the completion of the acquisition. The repurchases will be funded from available working capital.





5/25/2010







me and my friend Matt had fun making terrariums yesterday. some new plants to freshen up the rooms. and my cat Mimi being pretty :-)

started summer school today, art 335: paper making. just from our first class today, i can already tell i am going to enjoy doing this hands-on craft. its a beautiful practice.




5/22/2010

what to wear...






i like: neutrals, brown tones, navy, washed shirts, canvas bags, white tees, textured scarfs, linen, stripes, fitted pants, simple shorts, leather sandals, slip on shoes...

funny though, i noticed majority of my friends like to wear a lot of black. which i think is a mature colour, but thats the least coloured clothing i have in my closet.

i've been up since 5.30am. it's nice to be awake so early. i feel very fresh and happy lately :-) ps: sorry, no sources for photos, found them on tumblr.




5/21/2010

Working with AdMob to move mobile advertising forward


Today, the Federal Trade Commission cleared our acquisition of AdMob, a mobile advertising start up. We’re excited to work with Omar Hamoui and his talented team at AdMob to develop new mobile advertising solutions for marketers, mobile app developers and mobile publishers.

The decision is great news for the mobile advertising ecosystem as a whole. This was reflected in the widespread industry support for our acquisition.

Throughout the FTC’s review process, it’s been clear that mobile advertising is growing rapidly.

As mobile phone usage increases, growth in mobile advertising is only going to accelerate. This benefits mobile developers and publishers who will get better advertising solutions, marketers who will find new ways to reach consumers, and users who will get better ads and more free content.

We’re very excited about the possibilities in this field. As an immediate matter, we’re now moving to close this acquisition in coming weeks. We’ll then start work right away on bringing AdMob’s and Google’s teams and products together. This industry is moving fast, and we’re excited to be part of the race!






Celebrating PAC-MAN’s 30th birthday


When I was growing up, my dad had the best job I could possibly imagine: he was an arcade game and pinball technician. For me, that meant summer trips through Poland’s coastal cities with their seasonal arcade parlors; peeking inside cabinets to learn programming and engineering secrets; and—of course—free games!

One of my favorites was PAC-MAN, whose popularity transcended the geopolitical barriers of that time. During the heyday of space shooters, Tōru Iwatani’s creation stood out as one of the first video games aimed at a broader audience, with a cute story of pizza-shaped character gobbling dots in a maze, colorful (literally!) characters, friendly design, very little violence and everlasting fun.

Today, on PAC-MAN’s 30th birthday, you can rediscover some of your 8-bit memories—or meet PAC-MAN for the first time—through our first-ever playable Google doodle. To play the game, go to google.com during the next 48 hours (because it’s too cool to keep for just one day) and either press the “Insert Coin” button or just wait for a few seconds.

Google doodler Ryan Germick and I made sure to include PAC-MAN’s original game logic, graphics and sounds, bring back ghosts’ individual personalities, and even recreate original bugs from this 1980’s masterpiece. We also added a little easter egg: if you throw in another coin, Ms. PAC-MAN joins the party and you can play together with someone else (PAC-MAN is controlled with arrow keys or by clicking on the maze, Ms. PAC-MAN using the WASD keys).

PAC-MAN™ & ©1980 NAMCO BANDAI Games Inc.

PAC-MAN seems like a natural fit for the Google homepage. They’re both deceptively straightforward, carefully hiding their complexity under the hood. There’s a light-hearted, human touch to both of them. And we can only hope you find using Google at least a quarter as enjoyable as eating dots and chasing ghosts. You know, without actually needing any quarters.






5/20/2010

Android Froyo, with some sprinkles


Since launching the first Android-powered phone with T-Mobile in October 2008, we have worked with operators, handset manufacturers and developers to make Android one of the most useful, innovative mobile platforms available.

We've been thrilled by the adoption of the platform over the past year and a half. Every day, our partners sell more than 100,000 new Android-based handsets, and there are now more than 180,000 active Android developers who have contributed more than 50,000 apps now available in Android Market—up 12,000 since last month alone!

Today at I/O, our annual developer conference, we announced Android 2.2. Codenamed Froyo (for frozen yogurt), this seventh update to the Android platform brings some great new functionality to users (things like making your handset a portable hotspot and support for Adobe Flash within the browser), along with new tools for developers. Read more about the specifics of Froyo on our Android Developer Blog.