11/28/2009


caffeinenicotine:  halfpastmorning:  goodnightvenom:  dver:drugsandsex:peacocktower:myscientificbest:awina:hikasy:(via douche-bag-dijaa)   ohai  :3   cutie pie!

happy thanksgiving! eat, eat, eat till you look like this!




11/26/2009




watching japanese moomin episodes, drinking wine with cheese and salami, 4 day thanksgiving weekend starts tomorrow, and its raining outside... its a great night for me :-)




11/24/2009

New search ad formats


At Google, we're committed to giving you the information you want — regardless of the form in which it might appear.

Text is often useful, but sometimes videos and pictures are a more effective way to receive information. For example, if you want to learn a magic trick, a video showing you how to perform the trick is likely the best result. So over the past few years, we've blended videos, images, maps and more into the search results on Google.com.

It also makes sense to provide you with richer types of information in the ads. If you're looking to buy your mom a new handbag for the holidays, for instance, you might want to see pictures, prices, the addresses of boutiques in your area and a map of how to get there — all within the ad.

To provide a better search ads experience, we've been developing and testing a variety of new ad formats. These formats are focused on giving you the information you need, while retaining what you love about Google advertising: that the ads are relevant and useful.

If you’re in the U.S. you may have already seen a number of these ad formats when searching on Google.

Some of them include visual elements. For example, if you’re curious about the movies that are playing this holiday season, you might see an ad with a video that lets you watch a trailer.


You might also see an ad with more links so you can quickly find a specific page in an advertiser’s website. If you're researching airfare to visit your relatives for the holidays, it saves time to go directly to Priceline's page about booking flights, rather than the general homepage or rental car page.


Or, if you’re trying to find a holiday bouquet to bring to your dinner party hostess, you might see an ad that shows your local florist's location on a map and provides driving directions.


Other new ad formats might help you find all the addresses and locations of a chain store in your area. So if you're vacationing abroad this season and have a craving for something familiar, the ad might show you all the nearby Pizza Huts that can deliver to your hotel.


And starting today, you might spot ads that include images and prices for specific products. When shopping for the ski outfit your nephew has been hinting about all year, you might see pictures from the retailer’s inventory to help you quickly determine if they have the color and style you had in mind.


Still other ad formats may introduce new ways of presenting information, such as Comparison Ads, which allow you to specify exactly what you're looking for and to compare rates and prices in a single location. With the approaching new year comes resolutions to get things in order, so you might want an ad that lets you see side-by-side refinancing offers.


While we experiment with new formats, we'll remain loyal to our core principle: that getting the right ad to the right person at the right time matters. As we continue to think up innovative ways to give you the information you want, you’re likely to see even more ad formats until we pinpoint the most useful, relevant and engaging ones. We’ll keep trying new things until we discover the “perfect” ads that improve your overall search experience.

















11/23/2009

Four stars for "The Customer-Focused Library"


The Customer-Focused Library: Re-Inventing the Public Library From the Outside-In, by Joseph R. Matthews was published September 30 by Libraries Unlimited. In this outstanding work, Joe persuasively lays out the case for re-imagining what the library does from the point of view of the customer.

One of my favorite quotes is from the introduction: "Remember---The world is going to change with or without you...and If you don't like change...GET READY! You are going to like irrelevance even less." (This is the formatting as it appears in the book.) Joe lays out what we lose by being shackled to tradition, and offers ideas that can make the library future much more positive. He's optimistic in the face of the resistance of traditionalists. In fact, he quotes Lewis Mumford, who wrote, "Traditionalists are pessimists about the future and optimists about the past."

The book isn't perfect; the black and white illustrations don't do justice to the subject, and there's one chart on page 84 that you need a microscope to read. But these quibbles don't detract from the value of the title. It's not too early to be thinking about holiday gifts for those public librarians on your list...


11/22/2009



Hila, le projet d'amour, posted a very nice survey which caught my attention. i've always had a soft spot for surveys anyway, i find them so fun. but i found the one on Hila's blog especially great because of it's simplicity and rule of one word answers. she had an open tag option, so i took the liberty of accepting this nice invitation. please feel free to take the survey as well if you'd like!

where is your phone?
desk

your hair?
short

your mother?
sweetest

your father?
genius

your favourite food?
korean

your dream last night?
blank

your favourite drink?
chinese teas

your dream/goal?
japan

what room are you in?
mine

your hobby?
plants

your fear?
bigfoot

where do you want to be in 6 years?
content

where were you last night?
party

something that you're not?
cold hearted

muffins?
birthday

wish list item?
bags

where did you grow up?
hawaii

last thing you did?
cleaned

what are you wearing?
hoodie

your tv?
angled

your pets?
cuddle

friends?
hilarious

your life?
comfortable

your mood?
lazy

missing someone?
always

vehicle?
privilege

something you're not wearing?
socks

your favourite store?
none

your favourite colour?
white

the last time you cried?
lastnight

your best friend?
unique

one place that i go to over and over?
shirokiya

facebook?
useful

favourite place to eat?
outside america




11/21/2009



aren't those silk polaroid scarves really nice? i thought they were fiber art pieces at first, which they still are, but they're wearable merchandise at this cool website called Reborn. the scarves are by Philippe Roucou, the dress by Alexander Wang, and the bag by Boris Bidjan Saberi.

i got a letter in the mail today from my best friend. she included a great quote that made me smile on this quiet day: "The meaning of life is to live it, as if it were a work of art."

hope everyone's having a nice weekend :-)

11/20/2009

This week in search 11/20/09


This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label This week in search and subscribe to the series. - Ed.

This week brought a number of new features to the fore.

Google Translate
The biggest and most visible release this week was our update to Google Translate. New changes to the interface help you translate instantly and see translations as you type. We have also introduced both input and output transliteration: for selected languages, our tool will show you letter by letter how a word or phrase appears in a different language as you type. We have also added text-to-speech, so you can figure out how to pronounce new words as you learn them.

Rich snippets in Japanese
On the topic of international launches, at our Searchology event in May we announced the launch of rich snippets, which webmasters can use to help Google show more useful information from the page. For example, if you are thinking of trying out a new restaurant and are searching for reviews, rich snippets could include things like the average review score, the number of reviews, and the restaurant's price range. Starting this week, this feature is available in Japanese.

Flu shot finder now on results pages
Following in the footsteps of last week's launch, we have now added our flu shot finder to the search results page.

Example searches: flu shot, h1n1 shot, flu vaccine

Site hierarchies in search results
Google usually shows a green web address, or URL, at the bottom of each search result to let you know where you're headed. Tuesday we began rolling out an improvement that replaces the URL in some search results with a hierarchy showing the precise location of the page on the website. The new display offers valuable context and new navigation options. For example, on the eHow.com result below, you can see that this page is in the Martial Art Techniques section.

Example searches: venn diagram, how to punch harder, hodgkins lymphoma, keurig

Hope you enjoyed this week's new features. Stay tuned for more!






Google Apps highlights – 11/20/2009


This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label "Google Apps highlights" and subscribe to the series. - Ed.

Over the last two weeks, we've made improvements across Google Apps, some geared for individuals, others meant for business customers.

Green Robot icon in Gmail Labs
The green, orange and red chat bubbles in Gmail signal if your contacts are online, idle or unavailable, but as more people sign in from mobile devices, it's becoming harder to tell when someone is actually online at a computer or just connected with their phone. The Green Robot feature in Gmail Labs helps you spot when you might want to tailor your exchanges with more succinct messages for people who are signed in with Android-powered devices. Look for the green beaker icon at the top of Gmail to enable Green Robot and other Labs features.


Site templates
On Tuesday we launched templates for Google Sites. The templates gallery is filled with useful example sites ranging from wedding websites to corporate intranets, which you can copy and customize so they're just right. This lets you create a useful, visually appealing collaborative workspace in seconds. And if you have a great site other people would find useful, you can submit it to the gallery. If your business uses Google Sites, templates you submit stay private within your company.


More overflow storage for less
If you're using Google Apps to store photos and manage large volumes of personal email, you'll be happy to hear we're now offering more extra storage for less. Our new overflow storage plans start at $5 per year for 20 GB. For the most avid shutterbugs, the 16 TB plan is enough space for roughly 8 million high resolution pictures!


Improvements to Sync for Outlook
Last week, we released an update to Google Apps Sync for Microsoft Outlook, our tool that lets companies stop running Microsoft Exchange while still letting some employees use the familiar Outlook interface. Now, employees can sync multiple calendars between Outlook and Google Apps, and look up free/busy information from Exchange for co-workers who haven't migrated to Google Apps yet.

Google Apps Premier Edition innovation – Year in review
Businesses using Google Apps not only save money compared to running their own email systems, but also their employees get access to innovation at a much faster pace than with conventional business technologies. We've launched over 100 improvements to Google Apps in the last year, and on Thursday I hosted a webcast to recap noteworthy recent updates for businesses, including push email, contacts and calendar support for BlackBerry, iPhone, Windows Mobile and Android, Sync for Microsoft Outlook, offline access and more. If you missed the webcast, you can watch it on YouTube.

Who's gone Google?
This week I'm pleased to welcome a new crop of companies, schools and public agencies that have recently switched to Google Apps, including Delta Hotels, Michigan State University, the City of Orlando and the Office of the New Mexico Attorney General. The Motorola Mobile Devices Division deployed Google Apps to its employees this week, and the Los Angeles City Council recently voted unanimously to move 30,000 city employees to Google Apps.

We hope these updates help you get even more from Google Apps. For details and the latest news in this area, check out the Google Apps Blog.