6/20/2011

Use a Blog to Build Your Brand

Use a Blog to Build Your Brand  阅读原文»

Blogsessive recommends WP WebHost for quality WordPress blog hosting!

Brand building is the only route to business success in the present global market scenario. Sales alone cannot make a business successful since they do not increase until the brand becomes a forceful tool that will launch the business into the big league. Brand building is a tough task needing an investment of a lot of time and money, and every step needs to be done right. Even then, something may hold back the branding initiative.

In such a scenario blogging may prove to be savior in helping in the branding exercise and making it successful. Blogging can help in various ways, some of which are discussed below:

  • Build an online image through blogs- Part of the branding initiative includes the addition of a jingle or a catch line that is so catchy that it stays in consumers' minds. This is often to such an extent that the very mention of the brand first brings a very distinct image of the brand and then anything else. This has been termed as creation of a "franchise" in the mind by experts, and companies spend billions to create this mind franchising exercise. One last effort can be to use blogging for increasing the branding endeavors, which will definitely help in creating an online presence for the brand and the products associated with it. Also, blogs are an open, free for all board where your brand stories can be narrated time and again, new thoughts added, and updates that help to keep the reading public in the loop. A blog is like a guided tour that continues over time. A personal perspective for a brand is possible only through blogs, and it makes people warm up to it.
  • Blogs for initiating conversations- Blogs need not be a one way communication channel. It is a great way to initiate a conversation with consumers, get their views, feedback and recommendations. Often it is the end user who is able to point out flaws and drawbacks that can be rectified to improve the image of the brand and the products attached to it. Personal interaction helps to develop a personal rapport and with it comes faith and trust in the people behind the brand. A personal angle to a strictly professional or business relationship only adds to the advantages without any negative effects.
  • Blogging helps in marketing by word-of-mouth- Blogs have a double effect. Besides opening a communication channel between brand owners and brand users, it also helps to create a network involving people connected to users, since all people talk to each other about good products and services. This can easily have a viral effect, since path breaking innovations will reach all the networks of the people you interact or communicate with. This word of mouth marketing is perhaps the best marketing tool there can be.
  • Using connections for brand building- Blogging helps to build connections and these connections pay off in promoting brands. Blogging makes it easy to become powerful through knowledge and expertise in your field, and sharing this with others makes them see the extent of your knowledge. Once the target audience realizes this, they begin to accept your influence and warm up to the brand you promote. Connections are easy to make through this knowledge route. Being honest, letting your true self come out in your blogs, adds life to a few lines and the reading public loves that. Blogs thus become a perfect medium to showcase honesty, sincerity and expertise in your field, without any need for rhetoric or flowery writing styles. Connections will then naturally follow.
  • Create communities on social networks through blogs- the impact of blogs can be extended to social networks like Facebook and Twitter as well. With shared interests the viral effect of a blog can do wonders for the brand a sword spreads, and so does the name and fame. Additional layers can be created through message boards, review sections, customer profiles and so on to form a whole community for a brand. This is assisted by social network platforms like Ning, CrowdVine and KickApps, which serve precisely this purpose.
  • Using Cost effective brand building exercises- Brand building can be an expensive exercise and companies that have no dearth of resources go all out to spend on brand initiatives. However, this is neither warranted nor a necessary rule of thumb. Brands can be built on shoe string budgets, with little spending or none at all, as is the case with blogging. Many blog platform come free of cost and knowledge of blogging can improve over time to yield the best results.
  • Partnerships help in reinforcing brands- Modern brands are based on the concept of distributed power. Brands are less an in-house brand expert's forte and more can be gauged from the interactive consumer platforms where a true, unbiased picture emerges. Using these inputs to restructure and improve the brand and its image subsequently, are the way smart companies work. Partnership with meaningful participants helps. Blogging is one effective way to initiate partnerships that will help the brand.

According to Brian Solis, a famous media expert and business blogger, a humane blog with genuine and helpful advice combined with the ability to cultivate relationships and sustain them helps to form good connections, improve customer service, revise perceptions and improve the reach, resonance and loyalty of the brand in question.

About the Author

This is a guest post by Neil Jones, who Specializes in launching ecommerce sites, he is currently plying his trade as head of marketing for eMobileScan. With 18 websites based all around Europe they are on course to be one of Europe’s largest online retailers of Industrial handheld computers and label printers like the Motorola MC75 terminal or the Datalogic Memor. Neil has been an online marketer for the past 6 years and in that time he has owned and run a range of sites all built around the ecommerce platform.


Free PDF eBook: Corporate Blogging Guide by Blogsessive

As a subscribe reader of Blogsessive, this is my gift to you: a guide to corporate blogging (but not only) that will help you in your blogging adventures! Download now, for FREE!


Advertise on Blogsessive! 125x125 banners for $50 per month!
©2008-2010 Copyright by Blogsessive - Blogging Tips. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us, so that we can take legal action immediately.

阅读更多内容

该邮件由 QQ邮件列表 推送。
如果您不想继续收到该邮件,可点此 退订

6/03/2011

Best 3 Advanced Chrome Extensions To Manage a WordPress Blog

Best 3 Advanced Chrome Extensions To Manage a WordPress Blog  阅读原文»

With the StudioPress WordPress themes you can really take your blog to a higher level!

Chrome Extensions for BloggingWhen it comes to choosing a web browser, Internet Explorer and Firefox tend to be two of the most popular. However, Google Chrome is now making its mark in the browser sector. Many people are enjoying the easy to navigate and simple Chrome features, though one problem has cropped up for bloggers.

Up until fairly recently there have not been many decent extensions for bloggers that support Chrome. If you run a WordPress blog then you will be pleased to know that there are a few good Chrome extensions available. They can help you to better manage your blog, and make it more successful.

Extension Number One � WordPress Comments Checker

When you run an online blog you will often receive comments from visitors to your blog. There could be questions asked about the content in your post, or they could be praising you for your hard work. Whatever it is, comments should be answered in a timely manner.

It can be hard enough finding the time to write the posts never mind keep checking for replies! Luckily there is a solution and it comes in the form of the WordPress Comments Checker.

This handy extension keeps track of your comments and shows you how many pending comments you have. The results are easy to see on the header section of Google Chrome. It doesn't matter what you are doing you will always know if you have a new comment. You must be logged into your blog in order to see the number of comments that you have pending.

When you click on the counter in the Chrome header, you will be taken right to the Admin section of your blog. Currently the extension is being developed to include even more features. For more information on this feature click here.

Extension Number Two � WordPress Stats

The WordPress Stats extension enables you to see how many visitors your blog has at any point in time. This will give you a good idea of what time of the day your blog often receives the most traffic. You can then aim to release new posts at around that time.

Once you click on the extension, you will be presented with many statistics regarding your visitors. You can find out about your most popular posts, how many referrals your blog has, and what search terms have been used to find your blog.

You will need to be using the WordPress Stats plug-in for this extension to work properly. It will take your information from the WordPress blog via your API Key. You should find this extension really simple to use. You can find out more here.

Extension Number Three � WordPress Checker

This is almost exactly the same as the WordPress Comments Checker only it is better for those with multiple blogs. Pending comments are generally displayed the same way that they are with the other extension. It just shows you the comments for every different blog that you have in one easy to manage section. Once you click on the extension you will be able to view pending, spam and approved comments for all of your blogs.Check out this great tool at WordPress checker.

These are the best 3 extensions that support Google Chrome. If you manage a WordPress blog then it would definitely be a good idea to invest in these extensions. They will help you to better run the blogs and monitor your traffic.

If you are strapped for time then you need tools that can help you. Blogs can be very hard work as they do need to be constantly monitored and updated. Why not let the extensions monitor your blogs for you to relieve some of the pressure?

About the Author

This was a post sent to us kindly by Lior Levin who is a consultant to a PSD to XHTML service and also works with a neon signs store that sells neon and LED signs.


Free PDF eBook: Corporate Blogging Guide by Blogsessive

As a subscribe reader of Blogsessive, this is my gift to you: a guide to corporate blogging (but not only) that will help you in your blogging adventures! Download now, for FREE!


Advertise on Blogsessive! 125x125 banners for $50 per month!
©2008-2010 Copyright by Blogsessive - Blogging Tips. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us, so that we can take legal action immediately.

阅读更多内容

该邮件由 QQ邮件列表 推送。
如果您不想继续收到该邮件,可点此 退订